The Swedish brand Elodie Details was founded in 2006 by Linda Sätterström around the time her daughter, Elodie, was born. At the time, the market for designer baby clothes was already booming, but the accompanying accessories were still as boring as ever. So Linda set to work and started designing the first pacifier cords that she sold to local shops.
Pacifiers cords used to be just one thing to keep the pacifier from being thrown away, but now it really became an accessory. It became a big hit in Scandinavia and later in the rest of Europe. More products were added to the collection and today Elodie Details consists of a large collection of products, from pacifiers, changing bags, baby blankets, muslin cloths and bags.
Linda is still the CEO and head designer behind the brand and it is already sold in 35 countries and on five different continents.